Weak story week '09?

It's been one of those weeks where I feel all I've been doing is shaking my head and sighing over what seems to qualify as news. First there was the Daily Mail front page shock story that using Facebook could increase the risk of getting cancer and then several stories about Twitter including this gem from PR Week.

The first paragraph of this story in the Register pretty much sums up my feelings on the subject.

Social media is growing and is becoming more important particularly for those of us in PR as it is another great way to build and manage relationships. And yes, it does sometime generate news stories - when someone sends news of a plane crash via Twitter first, that is news. But writing about it for the sake of it is, well, pretty naff.

There is a lot to be said for Twitter and when I heard that PR Week was running a story on Twitter (via Twitter from @david_singleton, news editor of PR Week) I kind of expected something a bit more in depth than a fairly weak piece of research based on the number of users within PR agencies.

Bring back real news and analysis!